That testing video content should be fast, affordable, and provide understandable insights that help clients make better data driven decisions. We are a team of research professionals dedicated to helping out clients optimize their video messaging content through online research. By leveraging technology, we help our clients optimize their messaging and communications strategies by testing advertisements, online videos, media interviews, and any other form of recorded video content.
Our process is built on the foundation on the need for a better, faster and more affordable way to test video content. As the demand and consumption for video content has skyrocketed, the traditional way of testing video is cost prohibitive and extremely ineffective. G2 Analytics finally enables clients to escape from the limitations of focus groups, which are expensive, time consuming, and can be heavily influenced by a moderator or an outspoken participant. While focus groups are severely limited in sample size and geography, G2 Analytics is fully customizable to a client’s scale and scope. G2 Analytics’ model not only allows test their content, but also allows clients to continually evolve video messaging over time.