ABOUT | WHO WE ARE

Who We Are

G2 Analytics is an innovative public opinion research firm that combines data, technology and analysis to create unique insights and actionable intelligence from recorded videos and live events.

G2 ANALYTICS

Who We Are

Headquartered in Alexandria, Virginia, G2 Analytics is an innovative public opinion research firm that combines data, technology and analysis to create unique insights and actionable intelligence from recorded videos and live events. G2 Analytics new research platform has been proven as an effective tool to track and monitor participant’s reactions in real-time and uses this data to create comprehensive and easy to use visual analytics tools to provide a compelling new public opinion research methodology that can be used to supplement private and public polling, ad testing and focus groups.

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How Our Platform is Used

Political campaigns have used G2 Analytics to test a wide range of video content. Each project is custom tailored to meet the client’s unique requirements. The following are examples of how clients have used G2 Analytics in the past:

Online Ad Testing
Test our client’s video advertisements to learn how they perform overall and with key demographic groups to make data-driven decisions about media placement.
Opposition Ad Testing
Test the opposition’s video advertisements to learn how they perform overall and with key demographic groups to make data-driven decisions about media placement.
Competitive Ad Testing
Test client and opposition video advertisements head-to-head to learn which ads are more effective in getting voters to support each candidate.
Speeches/Townhalls
Test speeches or town halls in either real-time or taped video content. The results uncover deep insights into how voters will respond both to message and the messenger, providing the actionable intelligence required to launch your campaign from a position of strength.
Media Interviews
Test media interviews to learn how they perform overall and test the effectiveness of the message and the messenger.
Debates
G2 Analytics has tested live presidential primary debates and presidential debates with over 500 undecided voters in swing states that allow clients to see how people are reacting in real-time.
Policy Videos
The G2 Analytics Moment-to-Moment (M2M) Video Scoring platform was designed specifically for testing video content online. Our simple and easy to use interface allows respondents to focus on the content and score the video using a customizable binary indicator.
Opposition Research
G2 Analytics platform enables clients to test the opposition's message to identify strengths and weaknesses in the opponents campaign.
ONLINE VIDEO MESSAGE TESTING

Our Approach

Modern political campaigns rely heavily on traditional polling, focus groups, and dial testing to effectively optimize their message for their target audience. These traditional methods of measuring audience opinion, while effective, are costly and have inherent limitations due to their methodologies. G2 Analytics bridges this gap by offering a cost-effective solution that allows campaigns to rapidly measure an audiences Moment-to-Moment (M2M) engagement with a wide range of video content.

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