ABOUT | WHO WE ARE
Who We Are
G2 Analytics is an innovative public opinion research firm that combines data, technology and analysis to create unique insights and actionable intelligence from recorded videos and live events.
Who We Are
Headquartered in Alexandria, Virginia, G2 Analytics is an innovative public opinion research firm that combines data, technology and analysis to create unique insights and actionable intelligence from recorded videos and live events. G2 Analytics new research platform has been proven as an effective tool to track and monitor participant’s reactions in real-time and uses this data to create comprehensive and easy to use visual analytics tools to provide a compelling new public opinion research methodology that can be used to supplement private and public polling, ad testing and focus groups.
How Our Platform is Used
Political campaigns have used G2 Analytics to test a wide range of video content. Each project is custom tailored to meet the client’s unique requirements. The following are examples of how clients have used G2 Analytics in the past:
ONLINE VIDEO MESSAGE TESTING
Modern political campaigns rely heavily on traditional polling, focus groups, and dial testing to effectively optimize their message for their target audience. These traditional methods of measuring audience opinion, while effective, are costly and have inherent limitations due to their methodologies. G2 Analytics bridges this gap by offering a cost-effective solution that allows campaigns to rapidly measure an audiences Moment-to-Moment (M2M) engagement with a wide range of video content.
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