G2 Analytics’ model not only allows test their content, but also allows clients to continually evolve video messaging over time.
Our Results Speak for Themselves
Our process is built on the foundation on the need for a better, faster and more affordable way to test video content. As the demand and consumption for video content has skyrocketed, the traditional way of testing video is cost prohibitive and extremely ineffective. G2 Analytics finally enables clients to escape from the limitations of focus groups, which are expensive, time consuming, and can be heavily influenced by a moderator or an outspoken participant. While focus groups are severely limited in sample size and geography, G2 Analytics is fully customizable to a client’s scale and scope.
Using video on landing pages increases conversion by 86%.
Political ad spending is expected to grow by $5 billion.
More than 500 million hours of video are watched on YouTube every day.
Digital advertising is expected to grow by $9 billion in 2022.
Candidates will spend more on social media and streaming media ads.
of people watch more than an hour of online videos every day.
Maximizing Advertising ROI
It’s no secret that creating effective advertisements and making the right ad placement decisions is the key to ensuring the most return on your advertising spend. G2’s affordable online solution allows clients to measure advertising effectiveness during any stage of the creative or message development process, including conceptualization, storyboard, or final launch. The benefits to testing advertising strategy early and often, include:
Diagnosing the strength, weakness, and opportunities for improvement
Discovering which ads will resonate with your target market
Understanding how your brand is perceived by your targeted audience
Identify new target audiences and develop new product ideas
Making informed decisions on whether or not to launch an ad
Getting the highest return on investment from your ad spend
Competitive Ad Testing
In today’s highly competitive marketplace, consumers are inundated with advertisements from competing advertisers. G2’s competitive ad testing allows clients to test their advertisements “head-to-head” directly against the competition. In addition to assessing an ad’s effectiveness in a real-life market environment, competitive ad testing provides valuable insights on the effectiveness of the competitions’ advertising strategy. This helps clients understand how to improve their messaging and better persuade target audiences.