Women Voters React to the 2018 SOTU
G2 Analytics is an innovative public opinion research firm that has developed a unique research methodology which combines the rich data of qualitative moment-to-moment (M2M) video scoring with the valuable quantitative data derived from traditional online surveys. The day after President Trump's State of the Union address, G2 Analytics applied this methodology to better understand how his speech was received by American voters. In addtion to answering pre- and post-exposure survey questions, 631 respondents were asked to watch and score a 10-minute video containing excerpts from the speech including the topics of the Economy and Tax Reform, Veterans and Healthcare, Infrastructure, and Immigration.
To learn more about the full results of the survey and other insights on voter's reactions to the State of the Union, contact us at firstname.lastname@example.org.