What We Do
We help clients optimize their video content and understand their audience.
We help clients optimize their video content and understand their audience. We address a significant gap in the way video content is tested by giving our clients the tools necessary to optimize their video messaging content and maximize the return on their advertising budget. We provide value to our customers by:
We Believe in the Power of Video
Video content is one of the fastest growing trends of the digital age. Over the past decade, online video has grown from a place to watch viral comedy videos of the Star Wars kid or the dancing baby to accounting for over 75% of online traffic. Video content is how a modern day consumer interacts and reacts to a brand. G2 Analytics enables clients to effectively test their target audience prior to mass consumption.
Using video on landing pages increases conversion by 86%.
Political ad spending is expected to grow by $5 billion.
More than 500 million hours of video are watched on YouTube every day.
Digital advertising is expected to grow by $9 billion in 2022.
Our Results Section
Our process is built on the foundation on the need for a better, faster and more affordable way to test video content. As the demand and consumption for video content has skyrocketed, the traditional way of testing video is cost prohibitive and extremely ineffective. G2 Analytics finally enables clients to escape from the limitations of focus groups, which are expensive, time consuming, and can be heavily influenced by a moderator or an outspoken participant.
Connect With Our Team Today!