The G2 Approach
G2 Analytics has developed an innovative research methodology that combines M2M video scoring with traditional online surveys. In addition to answering pre- and post-exposure survey questions, respondents watch and score video content using a binary indicator. G2 captures the respondents’ moment-to-moment reactions and analyzes them in context of the survey response data to discover who engaged, when they engaged, how they engaged and ultimately why they engaged.
We help clients optimize their video content and understand their audience. We address a significant gap in the way video content is tested by giving our clients the tools necessary to optimize their video messaging content and maximize the return on their advertising budget. We provide value to our customers by:
Optimizing your video messaging content
Traditional survey research has focused on testing the written message, but that does not provide the full picture. We believe that messaging needs to be tested in the form in which it will be consumed.
Quantitative and Qualitative video testing
Utilizing our unique blend of quantitative and qualitative research methodologies, we help clients better understand their audience, help shape their strategy, and provide the insights needed to create rich and compelling content.
Providing audience segmentation
Using customized data filters based on demographic and behavioral survey questions, clients can compare the results from multiple audience segments and easily export graphs and charts to other presentations.
Deriving key findings
G2 Analytics reviews the data and creates a interactive visual dashboard to analyze results, identify key findings, and deliver results to provide clients with actionable intelligence.
Monitoring message effectiveness
Clients can monitor M2M reactions in real-time as the results come in. Clients can view the total number of positive and negative reactions as well as demographic subgroups for any given moment in each video.
Eliminating complex "dial testing"
Our M2M Video Scoring platform was designed specifically for testing video content online. Our simple and easy to use interface allows respondents to focus on the content and score the video using a customizable binary indicator.
Testing messaging content
We provide clients with data driven advice to not only improve their message but optimize their overall messaging strategy.
Faster than the competition
From survey design, fielding a survey, and delivering results, we deliver full results for research events in 3-5 days.
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