Our Services

G2 Analytics has developed an innovative research methodology that combines M2M video scoring with traditional online surveys.

The G2 Approach

G2 Analytics has developed an innovative research methodology that combines M2M video scoring with traditional online surveys. In addition to answering pre- and post-exposure survey questions, respondents watch and score video content using a binary indicator to register their to the content of the video. G2 captures the respondents’ moment-to-moment reactions and analyzes them in context of the survey response data to discover who engaged, when they engaged, how they engaged and ultimately why they engaged.

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Our Services

We help clients optimize their video content and understand their audience. We address a significant gap in the way video content is tested by giving our clients the tools necessary to optimize their video messaging content and maximize the return on their advertising budget. We provide value to our customers by:

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